What is an executive summary?
The executive summary provides the reader of a business plan a unique opportunity to rapidly know what the entire document represents in detail for their consideration. A well written executive summary should capture the attention of the reader and make them want to read more about whatever product or service is being proposed.
An executive summary is a run-through of key points and features of the business. It provides details of what the capabilities of the company will be and sets out to lay a complete road map about the company’s operations. It unambiguously presents the business concept, elucidating why the company is appropriately positioned for the task. It is a concise outline of the content, discoveries, and gathered recommendations contained inside the report in detail.
If preparing a business plan to focus on the physical or financial aspects of the business, the executive summary ought to highlight the main purpose. For ongoing or growth oriented companies it should incorporate past and present accomplishments along with future projections.